To celebrate Jack Daniel’s partnership with the McLaren Formula 1 Racing Team, the Tennessee Whiskey company offered fans free luxury supercar rides during the 2024 Australian Grand Prix allowing guests to experience the adrenaline-fueled drive. ‘Jack’s Rides’ transported fans around the city, the passengers able to communicate with each other via on-board headsets, just as F1 drivers do when racing. The thrilling ride concluding with a drop-off near the entrance to Albert Park. If you missed the chance to ride with ‘Jack’s Ride’ in 2024, let’s hope they are back in 2025.